Digital Work

Style Mobility

Design and build of E-commerce platform for a young business in Great Yarmouth specialising in mobility equipment. The project involved: branding, copy writing, competitor research, product photography, user/customer journey planning, google business and google ads setup, full SEO and site verification and indexing with Google and Bing. The Woocommerce store set up including Paypal payment option.

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ProTile UK

Design and build of a website for a tiler tradesman in Suffolk who now is in the process of building a new team and expanding the trade. The project involved: branding, copywriting, competitor research, user/customer journey planning, google business and google ads setup, full SEO and site verification and indexing with Google and Bing. The photo gallery allows the owner update latest projects photos.

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Cotswold UPVC

Design and build of a website for a family run business specialising in UPVC window installation and home improvements. The project involved: rebranding, copywriting, competitor research, user/customer journey planning, google business and google ads setup, full SEO and site verification and indexing with Google and Bing with outgoing links to the CheckaTrade site.

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Features and Services Videos

These short videos were created as part of the Social Media organic search campaigns for the electronic POS start-up to highlight the most popular and new software features.

SEO improvement and Website Development Project

While working on Nuepos.com, I focused on enhancing its online presence through strategic SEO optimisation with meta descriptions across all pages and creative content development. My contributions included producing high-quality written and visual content, designing and building new pages to improve user experience, and crafting a lead-generation landing page hand-coded with an intuitive contact form. By combining data-driven SEO techniques with engaging design, I helped drive more traffic to the site, improve search engine rankings, and boost customer conversions. This project showcases my ability to merge technical expertise with creative solutions to deliver impactful digital experiences.

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SEO and Content Creation Project

I was tasked with creating new website content, both written and visual, for a business that provides energy improvement solutions under the government green schemes funding.
The project involved extensive competitor and client research to position the brand and content. Content creation involved extensive keyword research and setting the right keywords for on-page SEO improvement and headline hierarchy within the structured content. The goal was to achieve key Google rankings by creating relevant, easy-to-read, and useful content with internal and external links complemented by eye-catching imagery to match existing branding to achieve excellent UX. To boost the rankings and lead generation, I also set up a Google PPC RSA ad with a £220 daily budget and a unique lead generation landing page.

A Suite of Fraud Awareness Videos

I was responsible for creating five educational videos for banking customers to prevent and raise awareness of the most common type of financial fraud. This process involved writing scripts based on internal documentation and reports, producing storyboards for corporate approval and finally creating animations.

Social Media Retargeting Campaign

I was responsible for creating a Social Media retargeting campaign following up a hight budged national ‘No Fossil Fuel’ campaign, to re-engage the social media audiences for the new business acquisition.